The mastermind behind Punch Jones.
Punch Jones and Heidi Hall-Jones are two nearly inextricable entities.
It’s not uncommon for artists to become synonymous with their work. And, while Heidi’s style is one-of-a-kind, the relationship between Punch Jones and Heidi Hall-Jones extends beyond art and artist or business and business owner. It’s a deep, soulmate kind of connection; a love that has molded and shaped them both.
THE GAS STATION
In the summer of 1992, Heidi stumbled upon a 1930s-era gas station at the foot of the Bridge of Lions in St. Augustine, Fla. The building had fallen into categorical disrepair. No sane person would have taken on the Sisyphean project of bringing it back to life—but the best love stories contain an element of insanity.
During the year and a half of construction that followed, the gas station became Heidi’s classroom. It tested her limits. It honed her eye. It pushed her to question, and to better know, her style. At the end of 18 months, Heidi had transformed the building into what it is today: the home of Punch Jones.
Since 1992, Punch Jones has served as Heidi’s design studio and a haven for the vintage furniture she finds and restores. Even as Heidi’s style has evolved over the years, the gas station (and Punch Jones) have remained alongside her, steadfast and timeless landscapes against which she showcases her designs and talent.
Heidi has managed to pack decades into days.
Her passport is stamped to bits, full of adventures in India, Singapore, China, and the entirety of Europe. Her résumé is equally crowded with past lives as a jeweler, professional model, entrepreneur, leader of a Fortune 100 company, and rock and roll photographer—and for Paris newspaper Le Figaro no less. (Ask her about the time she got to photograph Bette Midler.)
As someone with so many varied talents and abilities, it’s no question how Heidi became an interior designer. Her travels and past vocations, seemingly unrelated, have one thing in common: they broadened Heidi’s definition of design and called her to continuously expound upon her concept of beauty. More importantly, she began to conceptualize how one could live beautifully. With each new locale she visited, business she started, and experience she absorbed, Heidi’s view of the world changed. Her palette expanded, much like a fine artist learning to mix paints into more interesting hues beyond simple red, yellow and blue. Years later, the end result is Heidi’s trademark fun, layered, unexpected and, yet, polished aesthetic.
In the spring of 1928, around the same time as the gas station was being built, William “Punch” Jones played one of the most lucrative—and luckiest—games of horseshoes in American history. While pitching a horseshoe, Jones unearthed what he believed was nothing more than a shiny quartz. Tucked away in a wooden cigar box for the next decade, the stone was later authenticated as the largest alluvial diamond ever discovered in North America. It weighed 34.48 carats.
Though not exactly like unearthing a raw diamond, there is a degree of similarity between William “Punch” Jones’ historic game of horseshoes and Heidi’s design process. It is with skill, fun, and a certain degree of divine intervention that Heidi is able to curate the perfect blend of illustrious and timeless items for clients.